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Business Design School

Sam Aquillano

A twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design together. We’ll explore creative entrepreneurship and leadership, how to design things like culture and operations, and consider ways to accelerate business success and impact by design. Sam Aquillano is a business designer and writer. In 2009 he founded Design Museum Everywhere, an online, nomadic museum with the mission to bring the transformative power of design everywhere. His upcoming book, Adventures in Disruption: How to Start, Survive, and Succeed as a Creative Entrepreneur, chronicles his team’s startup journey and is available for pre-order, launching in October 2023. samaquillano.com

Featured Post

Business Design School 008 — Financial Strategy for the Creative Industry

Financial Strategy for the Creative Industry An Interview with Aardvark’s Jamie Odegaard Aardvark Founder/CEO Jamie Odegaard Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design, together. Reader Response: In the last issue we talked about decentralized decision-making and new ways to organize teams of people to put the people closest to the work in charge of how it...
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14 days ago • 13 min read

Business Design School 007 — Decentralized Decision-Making

Decentralized Decision-Making Responsibilization in Practice Credit: VectorMine Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design, together. In this issue: Responsibilization, the concept of breaking the traditional hierarchy and putting decision-making authority and accountability in the hands of people closest to the work. But first: Business Design School is made...
28 days ago • 12 min read

Business Design School 006 — Question Storming

Question Storming Curiosity is the Beginning of Everything Credit: Pixel Shot Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design, together. Reader Response: New top section! I love hearing from you, learning what resonates, and how your replies build on what I’m sharing in this newsletter. Our last issue was about Shared Capitalism and how companies are rethinking...
about 1 month ago • 9 min read
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Business Design School 005 — Shared Capitalism

Shared Capitalism Employee and Customer Ownership Credit: Elena Garder Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design, together. In this issue: What if you shared company ownership with your employees? Or even your customers? But first: Business Design School is made possible by generous sponsors like our friends at Aardvark. Aardvark is a financial strategy...
about 2 months ago • 11 min read
Illustration of human head with warm colored triangle pattern, superimposed on head is a fingerprint.

Business Design School 004 — Self-Disruption

Self-Disruption Design Yourself Out of Business, Before Someone Else Does Credit: Paul Craft Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design, together. In this issue: Designing yourself out of business by self-disrupting. But first: Hi! This is issue four of Business Design School, and I wanted to do a pulse check. I brought this community together from some of the...
2 months ago • 10 min read
Illustration of human head with warm colored triangle pattern, superimposed on head is a fingerprint.

Business Design School 003 — The Core Business Loop

The Core Business Loop Design the Heartbeat of your Business Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design together. We’ll explore creative entrepreneurship and leadership, how to design things like culture and operations, and consider ways to accelerate business success and impact by design. In this issue: Designing your core business loop by thinking like a...
3 months ago • 11 min read
Illustration of human head with warm colored triangle pattern, superimposed on head is a fingerprint.

Business Design School 002 — The Excellence Reflex

The Excellence Reflex Designing Leadership with Mantras The Om Symbol Welcome back to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design together. We’ll explore creative entrepreneurship and leadership, how to design things like culture and operations, and consider ways to accelerate business success and impact by design. In this issue: Designing your leadership by defining your...
3 months ago • 8 min read
Illustration of human head with warm colored triangle pattern, superimposed on head is a fingerprint.

Business Design School 001 — The Fruit Juice Lady

The Fruit Juice Lady Design Your Professional Identity Image: Luqman Alvi Welcome to Business Design School, a twice-monthly newsletter for the creative-business-curious. I call it a school because we’ll learn to master the art of business design together. We’ll explore creative entrepreneurship and leadership, how to design things like culture and operations, and consider ways to accelerate business success and impact by design. In this issue: Designing your professional identity. But first:...
4 months ago • 8 min read
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